Inspired by her long-standing love of jewelry (including crying at the age of five to get her ears pierced), By Karena was founded to offer unique and affordable pieces that can be worn by anyone, with most of the pieces being handmade and thoroughly crafted with love and care.     

Our mission at By Karena is to create high-quality, unique jewelry and accessories that anyone can wear to express their individuality. Our pieces are designed to be fun, accessible, and made to stand out. 

    Our vision is to build By Karena into a trusted and community based brand where creativity, inclusivity, self-love, and accessibility thrive.

    We aim to create a space where jewelry and accessories are more than just a material item, but a personal statement. As we continue to grow, we aspire to grow beyond an online space into a physical space.

We believe in human creativity, hence why our pieces are unique, playful, and bold, aiming to inspire. We believe in the power of self expression hence why our pieces are made to help you show your true self. We believe in growing a community that values connection, inclusivity, and acceptance.